Serums and moisturizers help the skin in different ways. Sometimes a serum alone will be enough, while other times you’ll find you need both a serum and a moisturizer. Serums are meant to deliver active ingredients deeply into the skin, rather than prevent dehydration like moisturizers, so they generally won’t replace your moisturizer, but can be used to boost its hydrating effects.

Our serums are aloe-based, quickly absorbed, and thinner and lighter than most of our moisturizers, so that the active ingredients can penetrate as deeply as possible into your skin. For this reason, it’s best to apply a serum directly after cleansing and misting your skin, and before your moisturizer and/or sunscreen. Used morning and night, serums can address a variety of skincare issues, such as graceful aging, brightening, and congestion. As they’re full of potent ingredients, a little goes a long way!