you’re worth billions…

make them work for YOU!!!

Hello Again!

Have you thought about how much you’re worth to all the industries out there lobbying for your attention and hard earned money?

I read recently that each of us is worth over 690 BILLION DOLLARS! That’s right! If you don’t think you have the power to make a difference in this world and for yourself, then think again! The advertisers know what we’re worth; it’s high time we started realizing it, too! Did you know that your “voting” dollars are worth about: 170 billion to the cosmetic industry …14 billion in just anti-aging alone 180 billion to the fashion industry 300 billion to the food industry and 40 billion to the weight loss industry. That’s a grand total of about 690 BILLION DOLLARS!!! With that much money floating around, it’s no wonder that these industries are spending millions upon millions of dollars designing advertising campaigns to make you feel unattractive, insecure and inadequate.

Yep, you’ve got it right! These campaigns are PURPOSELY designed to make you compare yourself to the impossible ideals portrayed in the ads and have you long for a life that isn’t yours and maybe you wouldn’t even want if you had it. You see, when you feel like you’re missing something, that you need to be fixed, that you don’t measure up to what you see in the ads, you’ll believe that the next new lipstick or that miracle diet is what you need.

This is very different from the desire to take good care of yourself out of self-love, not fear of inadequacy. The problem lies in believing that you are not enough, that being at war with yourself is the only way to fix what’s “wrong.” What’s more is that many of the products and services these industries offer are toxic to your physical health which can make you feel even worse about yourself! In fact, all the toxic junk that you may have been slathering on yourself is probably part of the reason you don’t feel so good in the first place.

Did you know that… Collagen, a popular “firming” ingredient, is really a fibrous protein derived from animal cartilage and often extracted from the skin of calves. Amniotic fluid from pregnant cows is used in facial and body moisturizers due to its neutral PH of 7. Thymus extract does NOT come from the herb Thyme, but is a substance extracted from the thymus glands of animals. Hyaluronic Acid, found in many “advanced” moisturizers, can be sourced from cock’s combs which is cheaper than the similar plant based alternative. Kalaya Oil is really extracted from the fat of specially farmed emus even though it sounds like it comes from an exotic plant or nut. Formaldehyde is present or activated by many common preservatives.  Phthalates are often found found in synthetic fragrances and can dangerously interfere with your endocrine system. And what can be even worse is the dangerous bacteria that can grow in water- based products if NO preservatives are used at all.

I’m not saying we shouldn’t use cosmetic products to help us look and feel our best. After all, it is a part of our human nature to enjoy the rituals of self-care – remember Cleopatra and her decadent rose milk baths?

The idea that seems to be coming of age is that perhaps we should be more aware of what we are buying and more importantly why we are buying it, and who we are buying it from! Just as we have a relationship with the food we eat, the gardens we tend and the healthcare practices we employ, so should we think about the ingredients in the products we use in the name of “beauty”. Where do they come from? What do they do? Why are they helpful? Are there any negative “side effects,” aka toxic consequences? How were they tested? And really, what IS a “virtual bio-sphere with breakthrough technologies and exclusive Hydra-Insulation” anyway? And do I even want it?

Also, does this product really need to come wrapped in multi-layers of packaging, even if they are biodegradable? And do I really want a tall, handsome stranger running up to me on the street with a bunch of flowers promising me unending love if I use an advertised perfume? I guess the main question is WHO is mainly benefiting from this product? Is it you or the company who made it? Of course companies need to make a fair profit, but your life should be enriched by the products you use. And, you should probably know… Once you start asking these questions and choosing consciously and artfully made products that support your self-care rather than degrading your self-worth, there’s going to be a problem… and that’s a GOOD thing!

When you choose to vote with your dollars for small-batch, ethical cottage-industries that have your health and well being as their highest priority rather than from the cold aisles of your supermarket or cosmetic counter where products align with the “bottom line” … …there’s going to be BIG TROUBLE in advertising and corporate offices everywhere! …and that’s a REALLY GOOD thing!

They’ve known it all along, but they’ve been trying to keep it from you. You ARE beauty! You ARE enough! Once that becomes clear, you’ll realize you’re worth A LOT MORE than 690 billion dollars and you’ll stop letting the cosmetics industry play you for a fool! When you think that most of the money you spent for that new beauty cream paid for the advertising and fancy box, NOT what was in the jar, you’ll realize that you are definitely NOT getting your money’s worth! You are worth a lot MORE than that!

I see a world where you can: have confidence without resorting to the use of toxic cosmetics! feel sexy without having to dowse yourself in phthalate-laden fragrance! feel attractive and fresh and sparkly using cleansers, creams and potions that feel wonderful, smell naturally fantastic and are made with high quality, healthy ingredients!

May we celebrate love and beauty that’s MUCH more than skin deep and have FUN and JOY using products that truly nourish us inside and out,

Karen

p.s. Here’s a quote that bears repeating, “You don’t need to change yourself to please the world. You just need to BE yourself, because that’s what changes the world.”